There is an urgent need for faithful Christian presence in mainstream media. How to be salt and light through the writing of opinion pieces? In this session, Stefan Gustavsson and Espen Ottosen will share from their wide experience as evangelical opinion writers in Sweden and Norway, respectively. Based on case studies from their opinion pieces on key Gospel and cultural issues in different newspapers, we will get fascinating insights into the actual writing process. Writing in a clear, winsome, and persuasive way is both a craft and an art. This includes such key elements as understanding the context (responding or agenda-setting?), analyzing the issues (what and why?), developing the idea (the argument), grasping the format (the structure), and communicating to the audience (target group(s)). The session will be in a conversation format, including brief presentations and an open discussion.
