In this seminar, we will discuss principles you can apply to both the message and layout of your fundraising communications to be more effective at connecting with an audience, helping them understand the need and how they can respond. We will look at some real-world examples of how the principles have been applied and the results they generated as well as suggest how you can plan to be more effective. In addition, you are encouraged to bring any current materials you are using to communicate so we can evaluate their effectiveness based on the principles we will share and walk away with ways to improve them immediately.
