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Keith Ogorek

Keith Ogorek, president of the Author Learning Center, brings a unique perspective to communications, having worked simultaneously in ministry and the marketplace for virtually his whole career. Using his experience as a marketing and communications professional for banks, as an ad agency creative director, and at the world’s leading self-publishing company, he has worked with a number of ministries to vastly improve their communication and development efforts by crafting a message that is compelling, differentiating, and true. In addition, he has cultivated unique opportunities for independent authors to have their work pitched to Hollywood. Along with pursuing excellence in the marketplace, Keith is passionate about discipleship and has led multiple men’s groups through a two-year discipleship process at his local church. His book, A Clear View, which addresses how a person’s worldview is formed, is now used in select high schools and at a Biblical Institute in Italy. When his schedule allows, Keith speaks at conferences on the topic of marketing communications for ministries, as well as at men’s retreats and family camps.

 

Pre-Forum Seminar


7 Essential Elements of Highly Effective Marketing Communication

Communicating what you do as a ministry is critical, yet many organizations struggle to create effective communication. If this is a challenge for you, then you won’t want to miss this unique interactive workshop.  Drawing from years of experience in the market place and working with ministries, Keith Ogorek will share seven essential elements of all effective marketing communication campaigns. These time-tested principles are things you can apply no matter the size of your staff or length of your ministry.

So whether you need to keep your constituency better informed, are thinking about a capital campaign, raising support for individuals or communicating a new strategic opportunity, this seminar will give you principles you can apply the moment you go home.   You are also encouraged to bring the current communication you are using so we can explore how to apply the principles covered in the seminar to immediately improve what you have now. 

God has called you to a particular ministry so let’s make sure others know very clearly what that is and how they can support you to have an even greater impact for the Kingdom.

Participants will be given time to practice applying the principles covered in the seminar. They are highly encouraged to bring along examples of their own organisations' marketing communications in order to explore how to improve what they have now.

 

Workshops


5 Things You Can Do To Improve Your Marketing Communications Today

Communicating what you do as a ministry is critical, yet many organizations struggle to create effective communication.  In this session, Keith Ogorek will share five simple principles you can apply to make your communications more impactful as you work to help others know what God has called you to do and how they can participate. So whether you are needing to keep your constituency better informed, thinking about a capital campaign, raising support for individuals, or communicating a new strategic opportunity, this session will give you principles you can apply the moment you go home.

 

The Second Gutenberg Effect: Impacting the World through Story

Technology has radically changed the world for authors and film makers. It has created new opportunities for Christians to use books, shows, and movies to capture the imagination of people and open doors for conversations about the most important issues of life. In this session, Keith Ogorek will draw from his years of working in publishing and connecting independent authors to Hollywood to show how there has never been a better time to tell meaningful stories through publishing and video. He will walk through the five essential element of every great story and discuss the new ways content creators are connecting with audiences.

 

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