We will discuss principles you can apply to both the message and layout of your fundraising communications to be more effective at connecting with an audience, helping them understand the need and how they can respond. We will also look at some real-world examples of how the principles have been applied and the results they generated, as well as suggest how you can plan to be more effective. In this session, we will see how effective marketing and fundraising communication is really just making and keeping a promise. We will also examine how your promise is different from your mission, but needs to be aligned with your mission and why that’s important. Lastly, we will see how design can play an important role in making your communication more effective and close with some questions for you to consider to help you apply these principles with your organisation.
