As AI continues to advance rapidly, how can we use it effectively and responsibly in media and communications? This session will explore practical ways to use AI to work more efficiently, generate ideas, improve content, and streamline everyday tasks. Discover useful tools and prompting techniques, learn how to get better results, and consider where human judgment remains essential. Along the way, we’ll examine how to avoid common pitfalls and use AI in ways that uphold truth, integrity, and care for others.
