Billions listen. Trillions spent. Every continent has caught the wave. Yet the church struggles to understand and engage the hip-hop culture. Whilst hip-hop gave the streets a voice, hip-hop heard the silence of the lambs in reply. Hip-hop isn’t just music—it’s the heartbeat of a generation. Discover how its unstoppable rise exposes gaps in Christian mission, and how we can learn to engage subcultures and marginalised communities with Gospel creativity. Let’s explore what Arts, Media, and Worship practitioners can learn from hip-hop’s rise to boldly represent Jesus and reach the culture with power and purpose.