Skip to main content

Esther Chengo

Esther Chengo
Person Details
All Persons

Country

  • Kenya
Participants Details

ELF Network

  • 2022 Media Communicators Network

Ministry Focus

  • Ministry Administration and Service

Occupation

  • Media/Communication

Funding Status

  • ELF Funded
  • Needs YRM Funding
Participants Answers
What is your ministry?

I work for African Enterprise International (AEI). Our organization seeks to evangelize the cities of Africa through word and deed in partnership with the church. AEI has a presence in 11 countries across the continent.

When did you trust Christ?

I grew up in a Christian home. After three consecutive years of responding to “altar calls” in my early childhood, I got to understand – in a limited way- that once you receive Christ as your Lord and Savior – you are saved. What is needed afterward is a continuous journey of faith as one works out their salvation and joins in the mission of extending the Kingdom of God! I am currently on this journey of daily discovering God. I believe in the Lord Jesus Christ and made a conscious, informed decision to have Him as my Lord and Savior.

What have been the defining moments of your Christian walk?

Being discipled through various ministries such as the Navigators and Campus Crusade for Christ, I have developed a passion for studying and teaching the word of God. My faith has also informed my vocation, heavily influencing my engagements in the workplace. I have come to see my work as integral in the fulfillment of God's mission. I have come to appreciate that God is my true employer! I am working in my current position because God placed me there for His purposes!

What do you hope to gain from participating?

I aspire to grow in the areas of fundraising communications, impact assessment of messaging, and mentoring and building the capacity of my team members. In addition to this, I desire to further my knowledge of strategic communications and organizational preparedness for crisis communications. I look forward to being equipped through the Year-Round Mentoring program to be more effective in my communication and in marketing efforts geared toward evangelizing African cities.

What is your leadership role or what were your past leadership roles?

I am currently working as the Communications Manager for AEI. My role is to support our engagements with internal and external audiences through providing new and managing existing communication channels. I develop communication strategies to ensure that AEI effectively connects with its audiences. Part of my responsibilities include managing the AEI brand, and offering direct oversight to the publications that the organization produces, including mission reports and partnership communication, among others. I also engage in content creation for the various AEI social and print media while offering oversight, capacity building, and mentorship to the communication officers across the partnership.

Why should someone invest in your ministry?

There are various aspects of marketing communication that become challenging to address, especially due to the various stakeholders in our organization. Such challenges include brand enforcement; having an engaging online presence for each of the country teams; navigating cross-cultural communications; maintaining international marketing communications, without overstepping into the country-specific marketing communications; maintaining the voice of an organization that has been in existence for half a century, while keeping it relevant to the current audience; adapting teams to fundraising communications.